Network “Neofarma” together with the pharmaceutical manufacturer “Bosnalek” engaged in a data exchange project with the sale. In particular, the pharmacy “Neofarma” will include... The manufacturer and the pharmacy chain agreed to analyze sales

Network “Neofarma” together with the pharmaceutical manufacturer “Bosnalek” engaged in a data exchange project with the sale. In particular, the pharmacy “Neofarma” will include a sales report for manufacturer information with a check online-cash desks at points of sale from the INN to the fiscal document. Thus, information about purchases will be de-identified. However, the manufacturer will be able to analyze sales and predict the volume of production through data from more than 500 pharmacies, “Neofarma”. In fact, the manufacturer will be able to elaborate marketing program sales, tracking inventory of goods on the shelves for the adjustment of supply.

This spring, a representative of one of the manufacturers reported pharmvestnik.ru at the conference “it in healthcare” plans to collect all valid data is de-identified, including from a smartphone user who uses the application to search for and purchase products.

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