Specializing in pharmaceutical market research company Ipsos Healthcare in the regular project Pharma-Q “pharmacists’ Opinion of pharmacists” interviewed pharmacy staff, professional what electronic media they use. The survey was conducted in the spring of 2018.
The first place among all of respondents on the parameters of coverage, convenience, and frequency of use for the third year in a row the website Аpteka.ru
In second place for coverage – electronic journal katrenstyle.ru – online magazine for pharmacists and health workers, in terms of convenience and importance it occupies second and third places respectively.
Industry online publication “quatrain-Style” in 2017 became the official media partner of the experiment of Roszdravnadzor for implementation of the drug labeling. Every seventh employee of the pharmacy in Russia is a reader of our electronic journal, and, according to research by Ipsos Healthсare 2017, “Katren-Style” is the most popular among professional online media for pharmacists. We also occupy a leading position among the online platforms of Russia, specializing in webinars for pharmacists and pharmacists.
Source: JSC NPK Katren