The market of private medicine is experiencing a huge need for SEO. The demand for managers in the market exceeds the supply, and private clinics can invite candidates with neighbouring markets: pharmaceuticals and insurance.
According to managing partner of the company “Contact” (InterSearchRussia) Marina Tarnopolsky, the popularity of key positions at the level of top management due to the increasing competition in the market.
The industry itself is evolving: expanding networks, expanding the scope of, the market is more and more mergers and acquisitions all require a different level of leadership.
According to experts of the company “Contact” fork salary for the CEO of medical clinics from 700 thousand to 2 million virtually any virtually any. Annual bonus the Director-General averages 50-100%.
“In the course of two search strategies. The first is to see top-managers that is from the medical sector. However, in this case, the demand exceeds the supply. Leaders who know how to manage international standards. The second way of recruitment – attracting candidates from other industries. The closest medicine sphere in this case, insurance, pharmaceutical business, retail.”
The General Director of the clinic must have a strategic vision and financial literacy, to know and to track the service quality standards to be able to introduce new and most effective methods. Another important competence: the ability to work with people. SEO is important to build a strong team around him.