The arbitration court of Rostov region has refused to satisfy the claim of OOO “grace +” to mku “Alternative”, which supervises the placement of... Pharmacy are unable to convince the court that “we will always Sell cheaper” is such a sign

The arbitration court of Rostov region has refused to satisfy the claim of OOO “grace +” to mku “Alternative”, which supervises the placement of outdoor advertizing on the territory of Taganrog. Partorganizatsii demanded to recognize illegal actions of the enterprise for the dismantling of the signs and require an “Alternative” to return everything to its original place.

The dispute centered design for the building, which houses the “Cheapest pharmacy”, with the inscription, “we will Sell always cheaper if you call the price of a competitor”. According to representatives of OOO “grace +”, it is an information sign indicating the nature of the activities of the organization. However, the court this argument was not accepted and recognized design advertising. Since the resolution for advertising the pharmacy is not received, the order to dismantle the structure, issued by OOO “grace +2” in April this year, absolutely legitimate. Pharmaceutical companies the requirement is ignored, and in may the advertising was dismantled by the forces of MU “Alternative” forcibly. The company was notified about these works and warned of the need to take advertising design.

Instead, pharmaceutical organization went to court, which sided with the city authorities.

The decision of the Arbitration court of the Rostov region have not taken effect yet.

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