17 December at the State Kremlin Palace hosted the ceremony of awarding the winners of the prize of consumer trust “Brand №1 in Russia in 2016.” Categories of the competition are carefully selected based on research of the consumer market so that the products are presented in categories, were mostly fine, had national distribution and was used by most people in the country.
The award “Brand №1 in Russia” is awarded on the basis of the recognition and trust of consumers. Winners of the award determined by consumers, and therefore the icon “Mark №1 in Russia” on the product is the buyer for direct signal that I love this brand and choose the most!
For extension of brands to the award in national publications and on the Internet published profile “Brand № 1 in Russia”. The questionnaire includes one open-ended question “Who do You think is the best?” and listing categories of goods. Name brands people enter on their own. The uniqueness of this award is that the winners are determined by the customers themselves.
Among the medicines in category “antifungals” title “Brand №1 in Russia” received drug “Aflamil nail”. Upon receiving the award, Director of marketing and field forces of the company “Glenmark Impex” Margarita Zuga noted that “most pleasing achievement is national recognition of the drug “Aflamil varnish”, which helps to get rid of such unpleasant problems with the nails. I wish you health and beauty to the tips of the nails!”