More and More pharmaceutical companies abandon marketing agreements. This fact disturbs the pharmacy staff, it is no secret that pharmacies are often heavily dependent on “makreting money.”
According to the Executive Director of the National pharmaceutical chamber Elena Nevolin (pictured), pharmacies have to learn to earn, introducing new services to consumers.
“Foreign experience shows that the range of these services is very wide. For example, in the UK pharmacists can advise customers on issues: Smoking cessation, weight loss, hair loss, etc., in addition to British pharmacists earn, providing services for seasonal vaccination, e.g. against influenza. Our professional organizations need to address issues of permission of activities other pharmaceutical employees that these services could help earn a pharmacy organization,” – says Elena Nevolina.
See the expert, and the Outlook for production departments.
“Pharmacy organizations with manufacturing departments, could additionally obtain profit for the manufacture of cosmetics. Now abroad is quite common, creams and other products in the pharmacy bottles are very popular. Have such experience in Russia. For example, one of the pharmacies of the office of the President in Moscow, sells its products: the liquid for softening of hands: R-R ammonia 10%-5,0, 50.0 glycerin, purified water 50 ml. this bottle Is 140 RUB Any specialist of industrial pharmacy would say that the most expensive solution – vial. But the product has good demand, as well as a variety of creams manufactured in the same pharmacy. Customers buy this item with pleasure.”
Elena Nevolina believes that to focus on marketing money and increasing sales of those drugs for which the manufacturer pays, is a dead end. Need to change the situation, to rebuild the consciousness of the professional community.
“In my opinion, we’re not all the ideas used to improve the profitability of pharmacies, overseas pharmacies, apparently, this barrier has overcome and found a lot of other honest ways of increase of profitability of chemist”s business”, – concluded the expert.