The President of Russia Vladimir Putin signed the Federal law from 03.08.2018 No. 325-FZ “On amendments to articles 14 and 15 of the Federal law “On advertising”.
The adopted Federal law “On advertising” made some changes regarding advertising in television programs and television, as well as in children’s radio programs.
The total length is distributed in the TV ads, the interruption of TV program by advertising and combining advertising with the way television program “running line” or otherwise imposing it on the frame of the TV program may not exceed 20% of broadcasting time in one hour and 15% of broadcast time during the day. This restriction shall apply subject to the specifics established for television, which in accordance with a broadcasting license are distributed on the territories of less than half of subjects of the Russian Federation.
In addition, the law clarifies that in children’s TV programs and radio broadcasts is not allowed advertising certain types of products, especially advertising which is specified in Chapter 3 of the Federal law “On advertising”. This restriction does not apply to sponsored advertising, excluding sponsorship advertising of alcohol products, military products and weapons, gambling, betting, services on contract rents, including the contract of life maintenance of a dependent, the activities of mediators providing mediation.
“Exception made for sponsorship advertising will apply to manufacturers of drugs, medical devices, dietary SUPPLEMENTS, – said earlier in an interview with “FV” partner bar Association “Kovalev, Tugushi and partners” Sergey Patrakeev. – However, the terms “sponsor” and “sponsor advertising” law has already established additional requirements. And in General practice is still not met cases that, say, a manufacturer of dietary SUPPLEMENTS distributed in the children’s TV program, your sponsored ad”.
In other words, if to advertise the product enough to buy airtime (with a slot in the ad unit), then the sponsorship is a more onerous task, as the sponsor participates in the creation of shows or events which are being broadcast, the expert concluded.